{"product_id":"cash-flow-how-to-build-a-great-company-that-endures-in-tough-economies-and-thrives-in-booming-ones","title":"Cash Flow: How to Build a Great Company That Endures in Tough Economies and Thrives in Booming Ones","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e\u003cspan\u003eAre you running a business that looks profitable on paper—but still struggling to keep cash in the bank?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’re not alone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost business owners think they just need more revenue, more customers, or lower costs. But the real secret to long-term success? Cash flow mastery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan\u003eCash Flow: How to Build a Great Company That Endures in Tough Economies and Thrives in Booming Ones\u003c\/span\u003e\u003cspan\u003e, financial strategist and entrepreneur Steve Coughran reveals the seven levers of cash flow that separate thriving businesses from those barely scraping by. Whether you’re scaling a startup, leading a mid-sized company, or optimizing a billion-dollar enterprise, this book delivers a clear, actionable system to help you:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eUnderstand the true drivers of business value (Hint: It’s not just profit)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eUnlock financial discipline and strategy that actually fuels growth\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eAvoid common cash flow traps that sink even profitable businesses\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eLearn how to survive recessions and thrive in booming economies\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eImplement The Cash Flow Scorecard—a practical tool to assess and improve your financial health\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eIf you're a business owner, entrepreneur, CEO, or financial leader who wants financial clarity, sustainable growth, and the ability to build a company that can withstand any economy, this book is for you. With real-world case studies, no fluff, and zero confusing finance jargon,this book gives you a battle-tested roadmap to build a profitable, enduring business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDon’t just chase revenue. Learn how to control, protect, and multiply your cash flow—because at the end of the day, it’s cash that keeps your business alive.\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45913926238399,"sku":"3768f283-fbc3-4abb-9f76-312092b6dabc","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/9ba03f17115b236037bacb0d1f3c1f8e.jpg?v=1785052936","url":"https:\/\/books-prime.com\/products\/cash-flow-how-to-build-a-great-company-that-endures-in-tough-economies-and-thrives-in-booming-ones","provider":"Books Prime","version":"1.0","type":"link"}