{"product_id":"fix-your-broken-sales-calls-6-steps-to-better-conversations-shorter-sales-cycles-and-higher-close-rates","title":"Fix Your Broken Sales Calls: 6 Steps to Better Conversations, Shorter Sales Cycles, and Higher Close Rates","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cspan\u003eMost companies obsess over pipelines, close rates, and revenue goals, but miss the one metric that drives them all:\u003c\/span\u003e\u003cspan\u003e the quality of the sales conversation itself.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eIn \u003c\/span\u003e\u003cspan\u003eFix Your Broken Sales Calls\u003c\/span\u003e\u003cspan\u003e, you’ll discover a proven six-step system used to train hundreds of sales pros and generate tens of millions in new revenue by improving the very place deals are won or lost: the call.\u003cbr\u003e\u003cbr\u003eYou’ll learn how to:\u003cbr\u003e• \u003c\/span\u003e\u003cspan\u003ePinpoint revenue leaks\u003c\/span\u003e\u003cspan\u003e caused by weak or inconsistent sales calls\u003cbr\u003e• \u003c\/span\u003e\u003cspan\u003eReplicate your best conversations\u003c\/span\u003e\u003cspan\u003e across your team, without scripts\u003cbr\u003e•\u003c\/span\u003e\u003cspan\u003e Increase conversion rates\u003c\/span\u003e\u003cspan\u003e by structuring calls that serve the buyer\u003cbr\u003e• \u003c\/span\u003e\u003cspan\u003eScale faster\u003c\/span\u003e\u003cspan\u003e with a framework that’s easy to learn, coach, and measure\u003cbr\u003e\u003cbr\u003eDeveloped after analyzing hundreds of sales calls, this practical system will transform your next conversation.\u003cbr\u003e\u003cbr\u003eIf you’re tired of winging it, guessing why deals stall, and hoping for better results, this book gives you the system and the structure you’ve been missing.\u003c\/span\u003e\u003ch4\u003e\u003cspan\u003eEndorsements: \u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e“If your sales calls feel awkward or ineffective, this book will show you why—and how to fix them. Jonny gets it right: when you make the customer the hero, sales get a lot easier.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e—Donald Miller, Author of \u003c\/span\u003e\u003cspan\u003eBuilding A StoryBrand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“What I love most about Fix Your Broken Sales Calls is its honesty and practicality. Jonny’s framework feels like someone finally put language around what great sales conversations should look and feel like — human, structured, and genuinely helpful. This is a resource I’ll be recommending to anyone who wants to sell with clarity and integrity.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– Kyle Willis, Vice President of Virtual Assistant Services, BELAY\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“I’ve worked with Jonny Holsten for years inside my own business, and I trust his insight as much as anyone I know. His BridgeSelling™ approach is simple, powerful, and grounded in what matters most: trust. In Fix Your Broken Sales Calls, Jonny has captured a truly unique framework that elevates both the salesperson and the customer. If you want your sales conversations to feel more natural, helpful, and effective, this book is a game-changer.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e—\u003c\/span\u003e\u003cspan\u003eRichard Fagerlin, President, Peak Solutions and Author of \u003c\/span\u003e\u003cspan\u003eTrustology\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan\u003e--------------------------\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eJonny Holsten’s\u003c\/span\u003e\u003cspan\u003e career began helping organizations clarify their marketing and sales messaging strategies. But time and time again, from small businesses to world-famous brands, he saw that even with great marketing, leads are often burned due to poor sales call execution.\u003cbr\u003e\u003cbr\u003eThat experience sparked the creation of the \u003c\/span\u003e\u003cspan\u003eBridgeSelling™ Framework\u003c\/span\u003e\u003cspan\u003e, a system that helps companies run better discovery calls, demos, and full-cycle sales conversations. Early adopters saw 10x growth in under a year, and today the methodology is transforming how organizations approach sales strategy, training, and coaching.\u003cbr\u003e\u003c\/span\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45914752647359,"sku":"da961710-3b64-4e9f-b340-605061a716cd","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/5c3c2415ba88976eb7eb4952b5604317.jpg?v=1785061390","url":"https:\/\/books-prime.com\/products\/fix-your-broken-sales-calls-6-steps-to-better-conversations-shorter-sales-cycles-and-higher-close-rates","provider":"Books Prime","version":"1.0","type":"link"}