{"product_id":"its-not-about-the-f-g-food-how-to-succeed-in-the-ever-changing-always-challenging-restaurant-business","title":"It's Not About the F*****g Food!: How to succeed in the ever-changing, always challenging Restaurant Business!","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e\u003cspan\u003eIt’s Not About the F**** Food!\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eWhat It Really Takes to Succeed in the Restaurant Business\u003cbr\u003eBy Lance Reynolds \u0026amp; Christina Livers\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLet’s get one thing straight: passion isn’t enough. If it were, every starry-eyed chef and hopeful restaurateur would be thriving. But most aren’t. They’re drowning in burnout, turnover, waste, debt, and doubt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf that's YOU... this book is your life raft.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWritten by 30-year industry veterans, restaurant owners and operators, consultants, and unapologetically blunt truth-tellers Lance Reynolds and Christina Livers, \u003c\/span\u003e\u003cspan\u003eIt’s Not About the F***** Food!\u003c\/span\u003e\u003cspan\u003e is a raw, radically honest look at what it really takes to build, lead, and grow a restaurant that doesn’t just survive... it thrives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is not a textbook.\u003cbr\u003eAnd it’s definitely not some corporate hospitality manual packed with outdated fluff.\u003cbr\u003eIt’s a wake-up call with a side of strategy, a shot of inspiration, and a punch in the gut (the good kind).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside these pages, you’ll learn:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eWhy most restaurant training is broken and how to fix it\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eHow to build a strong team culture that fights for your brand\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eWhat tech you actually need (and what’s just shiny garbage)\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eHow to protect your margins without gutting your soul\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eWhy great leadership isn’t about yelling “86”... it’s about giving a sh*t!\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eThe real reason guests come back (spoiler: it’s not the food)\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eHow to use systems, communication, and clarity to scale sustainably\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eWhat it really costs when you avoid your numbers and how to own them like a boss\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're a seasoned operator trying to rebuild, a first-time owner wondering what the hell you’ve gotten yourself into, or a leader sick of watching the industry chew people up and spit them out, this book was written for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith unfiltered stories, sharp insights, and a relentless focus on what actually works, Lance and Christina bring the hard-earned wisdom of decades in the trenches. They've failed. They've won. And they've lived to tell you the truth most “experts” won’t.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll laugh. You’ll nod. You’ll wince a little.\u003cbr\u003eBut most of all, you’ll walk away with clarity, courage, and a plan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause this business isn’t for the faint of heart.\u003cbr\u003eIt’s for the bold. The obsessed. The ones who give a damn.\u003cbr\u003eAnd if that’s you?\u003cbr\u003eYou don’t need more noise.\u003cbr\u003eYou need the f****** truth.\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45913977323711,"sku":"362e5687-2109-4572-90a5-147993657a77","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/21da75e92b5fc121833ffae7de296ca8.jpg?v=1785053335","url":"https:\/\/books-prime.com\/products\/its-not-about-the-f-g-food-how-to-succeed-in-the-ever-changing-always-challenging-restaurant-business","provider":"Books Prime","version":"1.0","type":"link"}