{"product_id":"know-what-you-dont-know-what-every-higher-ed-leader-needs-to-understand-about-marketing-1","title":"Know What You Don't Know: What Every Higher Ed Leader Needs to Understand About Marketing","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cspan\u003e\"Bart Caylor’s Know What You Don’t Know is a call to leaders to stop outsourcing judgment and start leading with curiosity, discipline, and moral clarity.\" Jamie Caridi, Interim President, Bethany College (West Virginia)\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\"Bart Caylor’s “Know What You Don’t Know” is an indispensable guide for presidents and senior marketing leaders in higher education. Caylor pinpoints the real challenge: a lack of marketing literacy at the top, which can lead to costly missteps and missed opportunities.\" David Hoag, President, Council for Christian Colleges and Universities\u003c\/span\u003e\u003ch4\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTHE ESSENTIAL GUIDE EVERY HIGHER ED LEADER NEEDS TO MAKE GREAT MARKETING DECISIONS\u003cbr\u003e-Ask Better Questions \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e-Avoid Costly Mistakes\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e-Lead With Confidence\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eToday’s higher education landscape is louder, faster, and more complex than ever before. But you don’t need to become a marketing expert to lead your team with confidence. You just need to know enough to ask the right questions. \u003c\/span\u003e\u003cspan\u003eThis guide helps presidents, cabinet members, and advancement leaders build the literacy needed to evaluate marketing strategies, challenge assumptions, and make decisions that move today’s students from interest to enrollment\u003c\/span\u003e\u003cspan\u003e. Based on real-world insight, decades of experience, and tactical clarity, this book is your field guide to leading through change and connecting with today’s students.\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45915693285567,"sku":"cb783219-0890-4985-bac3-992545b4758a","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/c0fb69b1e11542205b2b708daa7dc8c1.jpg?v=1785082105","url":"https:\/\/books-prime.com\/products\/know-what-you-dont-know-what-every-higher-ed-leader-needs-to-understand-about-marketing-1","provider":"Books Prime","version":"1.0","type":"link"}