{"product_id":"making-your-website-work-100-copy-design-tweaks-for-smart-business-owners","title":"Making Your Website Work: 100 Copy \u0026 Design Tweaks for Smart Business Owners","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e\u003cspan\u003e2nd edition (2025)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eTake a shortcut to making your website work\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eWant to learn how to drive more business through your website without taking an expensive course or reading a pile of books?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Making Your Website Work\" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eAmong other things, you’ll learn:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eHow to spot (and fix) vague and self-centered copy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eHow to sound trustworthy even without testimonials\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eHow to structure your homepage to make your message clear\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eWhy you should delete your Testimonials and FAQ pages\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eWhere to place call-to-action buttons to get more people to click\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eWhat design mistakes get in the way of your message\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cspan\u003eWho is this book for?\u003cbr\u003eThis book is NOT for you if:\u003c\/span\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eYou sell products, not services. The tips in this book are for the service provider websites: freelancers, consultancies, agencies, contractors, etc.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eYour website is already attracting a decent amount of leads. The only way to improve a website that's already working to some extend is to have it properly audited by a professional.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cspan\u003eThis book IS for you if you're:\u003c\/span\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eA business owner who takes care of their website themselves\u003c\/span\u003e\u003cspan\u003e. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eA business owner who is planning to get someone to create their website for them\u003c\/span\u003e\u003cspan\u003e, be it a human copywriter, a web designer agency, or a generative AI tool like ChatGPT. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eA copywriter\u003c\/span\u003e\u003cspan\u003e who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003eA web designer\u003c\/span\u003e\u003cspan\u003e who wants to design not only pretty websites but also websites that convert.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45922266382527,"sku":"7f4c4a08-2efe-43d2-9365-7b72287c1b37","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/f2acf2d3b3364192a5b9080d8ebfe8f7.jpg?v=1785181336","url":"https:\/\/books-prime.com\/products\/making-your-website-work-100-copy-design-tweaks-for-smart-business-owners","provider":"Books Prime","version":"1.0","type":"link"}