{"product_id":"mattership-making-donors-feel-they-matter","title":"Mattership: Making Donors Feel They Matter","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e\u003cspan\u003eWhy do some donors give once, while others become deeply committed champions of a mission?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan\u003eMattership\u003c\/span\u003e\u003cspan\u003e, veteran fundraiser Bill Crouch explores a simple but powerful truth: people are far more likely to give generously and stay engaged when they genuinely feel that they matter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToo often, fundraising becomes transactional-focused on targets, campaigns, and closing the next gift. But lasting generosity is built on something deeper: meaningful human connection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDrawing from decades of fundraising experience, Crouch introduces the Mattership(TM) framework, a relationship-first approach that helps fundraisers move beyond scripts and strategies to create authentic donor engagement. Through practical insights, proven principles, and immediately applicable tools, \u003c\/span\u003e\u003cspan\u003eMattership\u003c\/span\u003e\u003cspan\u003e equips readers to build stronger donor relationships, inspire greater generosity, and rediscover the deeper purpose behind their work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're a seasoned development professional, nonprofit leader, advancement officer, or someone new to fundraising, this book offers a refreshing and effective approach to cultivating support that lasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause when people know they matter, they respond differently.\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45914427883711,"sku":"9bd37ea8-2bba-4ee5-9747-f95204fc3ab8","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/479f2f91fef8df18971b7479954ba9d4.jpg?v=1785058085","url":"https:\/\/books-prime.com\/products\/mattership-making-donors-feel-they-matter","provider":"Books Prime","version":"1.0","type":"link"}