{"product_id":"propaganda-edward-bernays-how-governments-corporations-and-media-manipulate-public-opinion-in-democratic-societies","title":"Propaganda Edward Bernays: (How Governments, Corporations, and Media Manipulate Public Opinion in Democratic Societies)","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cspan\u003eThe original blueprint of modern persuasion—how power shapes what we think, buy, and believe.\u003c\/span\u003e\u003cp\u003e\u003cspan\u003ePropaganda\u003c\/span\u003e\u003cspan\u003e by \u003c\/span\u003e\u003cspan\u003eEdward Bernays\u003c\/span\u003e\u003cspan\u003e is the definitive \u003c\/span\u003e\u003cspan\u003epropaganda book\u003c\/span\u003e\u003cspan\u003e from the father of public relations. First published in 1928, it reveals how leaders, media, and brands guide the public mind through symbols, emotion, and narrative—what Bernays called the \u003c\/span\u003e\u003cspan\u003e“engineering of consent.”\u003c\/span\u003e\u003cspan\u003e Clear, unsensational, and deeply practical, this classic shows \u003c\/span\u003e\u003cspan\u003ehow propaganda works\u003c\/span\u003e\u003cspan\u003e in democracies: framing choices, manufacturing consensus, and shaping culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMore than a history, it’s a usable framework for today’s communicators. Readers of \u003c\/span\u003e\u003cspan\u003eHow Propaganda Works\u003c\/span\u003e\u003cspan\u003e, a \u003c\/span\u003e\u003cspan\u003eYuri Bezmenov book\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eFire in the Minds of Men\u003c\/span\u003e\u003cspan\u003e, or \u003c\/span\u003e\u003cspan\u003eThe Myth and Propaganda of Black Buying Power\u003c\/span\u003e\u003cspan\u003e will recognize the lineage—but \u003c\/span\u003e\u003cspan\u003eBernays is the source\u003c\/span\u003e\u003cspan\u003e. Building on \u003c\/span\u003e\u003cspan\u003eEdward Bernays Crystallizing Public Opinion\u003c\/span\u003e\u003cspan\u003e, this edition centers the original insights that informed modern marketing, political messaging, and brand strategy. For researchers and practitioners this is the indispensable text.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRead the classic that still explains our media age—and apply its lessons with care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eGrasp the core mechanics of mass influence: emotion, repetition, authority, and social proof.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eSee how governments, corporations, and media align narratives to steer behavior and belief.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eTranslate Bernays’s principles into modern branding, campaigns, and crisis communication.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eIdentify manipulation in news, advertising, and social platforms—and build critical immunity.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eConnect historical practice to today’s ethical debates about persuasion and democracy.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45921602044095,"sku":"b3f39f20-ce04-452d-97ca-6fdb0855d795","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/8abf783f8200c76eca37c5e50611f654.jpg?v=1785167347","url":"https:\/\/books-prime.com\/products\/propaganda-edward-bernays-how-governments-corporations-and-media-manipulate-public-opinion-in-democratic-societies","provider":"Books Prime","version":"1.0","type":"link"}