{"product_id":"reputation-intelligence-a-communications-leaders-guide-from-data-provider-to-strategic-advisor-1","title":"Reputation Intelligence: A Communications Leader's Guide: From Data Provider to Strategic Advisor","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e\u003cspan\u003eMost reputation crises were visible weeks before they exploded. Nobody was looking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCommunications teams can tell you what happened in media last week. Rarely can they explain what it means for the business - or act before a developing signal becomes a crisis.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReputation Intelligence\u003c\/span\u003e\u003cspan\u003e closes that gap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDr. Evan D. Escobedo introduces a signal-based framework that transforms measurement from a reporting function into a genuine strategic advantage. Built on three interconnected methodologies - Persona-Based Insights (PBI), Media Reputation Score (MRS), and the SIGNAL framework - this book gives communications and measurement professionals the tools to detect reputation shifts early, quantify impact against executive priorities, and deliver intelligence that drives decisions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is not a book about better dashboards. It's a complete operating model for the professional who needs to move from data provider to indispensable strategic advisor - before AI makes the alternative obsolete.\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45913254756543,"sku":"364327de-2f1f-4ede-b1ba-225579e83a21","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/73f331fec7c91e619803dd3024580a3a.jpg?v=1785044002","url":"https:\/\/books-prime.com\/products\/reputation-intelligence-a-communications-leaders-guide-from-data-provider-to-strategic-advisor-1","provider":"Books Prime","version":"1.0","type":"link"}