{"product_id":"social-media-law-for-business-a-practical-guide-for-using-facebook-twitter-google-and-blogs-without-stepping-on-legal-land-mines","title":"Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003ch4\u003e\u003cspan\u003eHow to Avoid Legal Pitfalls on Social Media\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eSocial media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, \u003c\/span\u003e\u003cspan\u003eSocial Media Law for Business\u003c\/span\u003e\u003cspan\u003e reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCreate a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Glen Gilmore stands alone as the authority on social media law. \u003c\/span\u003e\u003cspan\u003eSocial Media Law for Business\u003c\/span\u003e\u003cspan\u003e should become a ready reference for business leaders and digital marketers.\"\u003c\/span\u003e\u003cspan\u003e -- MARK SCHAEFER, bestselling author of \u003c\/span\u003e\u003cspan\u003eReturn on Influence\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right.\"\u003c\/span\u003e\u003cspan\u003e -- PETER METHOT, managing director of executive education at Rutgers Business School\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success.\"\u003c\/span\u003e\u003cspan\u003e -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of \u003c\/span\u003e\u003cspan\u003eWomen in High Gear\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45913090425023,"sku":"ac3af179-ae72-4a8a-96ee-f87171fe4b4c","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/099139836200ee20a6790077911b90bc.jpg?v=1785041858","url":"https:\/\/books-prime.com\/products\/social-media-law-for-business-a-practical-guide-for-using-facebook-twitter-google-and-blogs-without-stepping-on-legal-land-mines","provider":"Books Prime","version":"1.0","type":"link"}