{"product_id":"the-accidental-cmo-how-scaling-founders-build-a-marketing-system-that-grows-without-them","title":"The Accidental CMO: How Scaling Founders Build a Marketing System That Grows Without Them","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e\u003cspan\u003eIs your marketing busy but not actually building momentum? Do you leave every vendor meeting with more questions than answers?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you're responsible for founder-led marketing, trying to build a marketing system, or searching for a marketing strategy that can drive predictable revenue and sustainable business growth, you're exactly who this book was written for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYOU DIDN'T START YOUR COMPANY TO RUN MARKETING.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eAnd yet somehow, here you are; reviewing ad campaigns, debating agency reports, and spending Tuesday nights trying to figure out why growth feels harder than it should.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Accidental CMO\u003c\/span\u003e\u003cspan\u003e is for founders at $1M-$30M companies who inherited marketing by default and are ready to stop winging it. No certification required. No marketing degree necessary. Just a practical, no-nonsense system for turning scattered tactics into predictable growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou'll learn why more activity rarely solves a marketing problem, and what really does. How to build a foundation that makes every channel work harder. Where AI creates real leverage and where it just makes the chaos faster. And how to finally step out of the middle of your own marketing operation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMarketing doesn't have to feel like a slot machine. It just has to be intentional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost growing companies don't have a marketing problem. They have a structural problem. The channels are running, the agency is reporting, the content calendar is full, and somehow growth still feels like it depends on everyone pushing at the same time. That's not a system. That's a treadmill.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Accidental CMO\u003c\/span\u003e\u003cspan\u003e walks you through the \u003c\/span\u003e\u003cspan\u003eIntentional Growth System\u003c\/span\u003e\u003cspan\u003e, a framework built around four functions that actually work together: attracting the right buyers, engaging them with the right message, converting attention into revenue, and amplifying what's working with AI and paid media. Each layer builds on the one before it, and together they create something most companies spend years chasing and rarely find: consistency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe real cost of staying stuck isn't wasted ad spend or underperforming campaigns. It's leadership attention. Every hour spent decoding a forty-seven slide performance report is an hour not spent on the decisions that actually require your judgment. That quiet drain is what this book is designed to eliminate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDarrell Noe\u003c\/span\u003e\u003cspan\u003e is the founder of \u003c\/span\u003e\u003cspan\u003eSeventy Seven Collective,\u003c\/span\u003e\u003cspan\u003e a growth marketing firm that helps founders stop improvising and start building marketing systems that actually work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith two decades of experience across brand strategy, media, and marketing operations, Darrell has spent his career doing one thing: turning chaotic, founder-owned marketing into predictable, structured growth engines. He wrote this book because he kept having the same conversation, with smart founders running real businesses who were somehow still stuck playing accidental CMO.\u003c\/span\u003e\u003cspan\u003e The Accidental CMO\u003c\/span\u003e\u003cspan\u003e is his answer to that problem.\u003cbr\u003e____________________________________________________________________________________________\u003cbr\u003e\u003cbr\u003eInside, you won't find tactics that expire in six months, or tool recommendations that will be outdated by the time you finish the chapter, and no framework that requires a whiteboard, three consultants, and a reorg to implement. What you will find is a clear, honest look at why marketing feels the way it does at your stage of growth, and a practical path to making it work like the system it was always supposed to be.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen marketing runs as a system with clear ownership, honest measurement, and channels that compound without constant intervention, the founder gets their time back. The business starts to feel like something you built on purpose rather than something building pressure on your calendar.\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45913866174655,"sku":"6f623958-debe-4c45-adea-7182c28f917a","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/03a6ab9b4f6f8ebcca854602fa604832.jpg?v=1785052310","url":"https:\/\/books-prime.com\/products\/the-accidental-cmo-how-scaling-founders-build-a-marketing-system-that-grows-without-them","provider":"Books Prime","version":"1.0","type":"link"}