{"product_id":"the-brand-reckoning-why-brand-is-broken-and-how-to-fix-it","title":"The Brand Reckoning: Why Brand is Broken and How to Fix It","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e\u003cspan\u003eBranding has hijacked brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor years, businesses have been conditioned to believe that branding (logos, messaging, campaigns, visual identity, etc.) is interchangeable with brand itself. In the process, style has been substituted for substance, expression for positioning, and visibility for clarity. Increasingly, branding is being used to compensate for deeper strategic problems, amplifying messaging and refreshing visuals before establishing the focus and foundation that make brands meaningful in the first place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe results? Failed rebrands. Wasted investment. Market confusion. Cultural drift. Competitive erosion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan\u003eThe Brand Reckoning\u003c\/span\u003e\u003cspan\u003e, Kurt Bartolich argues that many organizations don't have a branding problem. They have a brand problem—positioning masked by branding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut this isn't just a branding failure. It's a systemic one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBacked by six national consumer brand studies and years of research-driven positioning work, Bartolich challenges modern branding orthodoxy and reframes brand as what it was always meant to be: the strategic foundation of the business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Brand Reckoning\u003c\/span\u003e\u003cspan\u003e explores why consumers increasingly reward honesty, consistency, focus, and operational alignment—and why many companies unknowingly weaken their brands through expansion, inconsistency, and endless brand expression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMore than a critique, \u003c\/span\u003e\u003cspan\u003eThe Brand Reckoning\u003c\/span\u003e\u003cspan\u003e equips leaders with a practical framework for restoring strategic order, strengthening positioning, and building stronger brands.\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45914485915839,"sku":"f5ae6dc5-a20a-4b90-ab24-44e5ee63caa2","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/06f419d6ae50a892daa90c6e434f4db6.jpg?v=1785059024","url":"https:\/\/books-prime.com\/products\/the-brand-reckoning-why-brand-is-broken-and-how-to-fix-it","provider":"Books Prime","version":"1.0","type":"link"}