{"product_id":"the-narrative-gym-for-law-introducing-the-abt-framework-for-persuasive-advocacy","title":"The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cspan\u003eLawyers have always known that “story\" is at the heart of persuasive advocacy \u003c\/span\u003e\u003cspan\u003eAND \u003c\/span\u003e\u003cspan\u003ethis awareness continues to grow, \u003c\/span\u003e\u003cspan\u003eBUT \u003c\/span\u003e\u003cspan\u003ethere's been a need for a simple, analytical way to teach “story,” which the ABT Framework now provides, \u003c\/span\u003e\u003cspan\u003eTHEREFORE \u003c\/span\u003e\u003cspan\u003eit’s time for us to open your mind with this new and powerful technique.\u003cbr\u003e\u003cbr\u003eThe ABT Framework (And, But, Therefore) is a revelation. It brings the power of simplicity to a world that is glutted with too much information. The business community has already discovered the ABT and is applying it to sales, marketing and branding. Now it's time for lawyers to tap into the power of the words that capture the three fundamental forces of narrative: Agreement, Contradiction, Consequence.\u003c\/span\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45914639597759,"sku":"6c7332ce-5d70-41e9-9ff0-e20797ba8927","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/01e89f313b76a726e894147260713b4d.jpg?v=1785060508","url":"https:\/\/books-prime.com\/products\/the-narrative-gym-for-law-introducing-the-abt-framework-for-persuasive-advocacy","provider":"Books Prime","version":"1.0","type":"link"}