{"product_id":"the-performance-marketing-handbook-a-full-stack-paid-media-playbook-for-search-social-and-measurement-across-platforms","title":"THE PERFORMANCE MARKETING HANDBOOK: A full-stack paid media playbook for search, social, and measurement across platforms","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e\u003cspan\u003eThe Performance Marketing Handbook is a practical, operator-first guide to running paid media and measurement as one system, not a set of disconnected dashboards. It’s built for marketers who are tired of “platform truth” and want business truth: clean tracking, defensible reporting, experiments that actually produce signal, and repeatable execution across the channels that matter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll start by removing the fog: how performance marketing really works, how to separate steering metrics from outcomes, and how to build measurement you can trust when attribution is messy and platforms have incentives to tell a story. From there, the book turns into a hands-on playbook—offer and messaging, analytics literacy, experimentation, and the measurement plumbing (events, UTMs, QA, governance) that makes your data reliable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThen come the masterclasses: Google Ads, Amazon Ads, Microsoft Advertising, Meta, Klaviyo email and SMS, Reddit, LinkedIn, TikTok, and X. Each chapter is written like a training program with frameworks, checklists, and diagnostics so you can launch cleanly, troubleshoot fast, and scale without guessing. The book closes with a cross-platform operating system that ties everything together into a single decision loop for budgeting, testing, and optimization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you want to stop chasing vanity metrics and start running performance marketing like an operator, this is the field manual.\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45913926762687,"sku":"67af5c35-b675-4898-953c-c5a597bd85e4","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/b6284eef6a59fe1f0438ea856141b4d9.jpg?v=1785052944","url":"https:\/\/books-prime.com\/products\/the-performance-marketing-handbook-a-full-stack-paid-media-playbook-for-search-social-and-measurement-across-platforms","provider":"Books Prime","version":"1.0","type":"link"}