{"product_id":"the-smart-marketer-s-guide-to-the-senior-living-prospect-journey-how-to-keep-boomers-satisfied-every-step-of-the-way","title":"The SMART Marketer’s Guide to the Senior Living Prospect Journey: How to Keep Boomers Satisfied Every Step of the Way","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e\u003cspan\u003eWhat does it \u003c\/span\u003e\u003cspan\u003ereally \u003c\/span\u003e\u003cspan\u003etake to move today's senior living prospects from search to move-in? If you're still relying on the old-school marketing playbook, you're missing the mark, especially with Boomers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this follow-up to \u003c\/span\u003e\u003cspan\u003eSMART(er) Marketing for Senior Living Communities\u003c\/span\u003e\u003cspan\u003e, Deborah Howard and Andréa Catizone break down the senior living prospect journey into nine distinct stages and offer actionable strategies for each one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're in sales, marketing, or operations, this book will help you connect with today's savvy Boomer prospects in a way that feels authentic, personalized, and effective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou'll learn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eAttract more qualified traffic to your site (and keep them engaged)\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eGuide prospects from awareness to move-in with relevant, well-timed content\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eAlign marketing and sales efforts using MQL and SQL segmentation\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eDelight residents post-move-in—and turn them into your biggest advocates\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eFuture-proof your marketing strategy with a prospect-centered approach\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45914124288191,"sku":"ea95aed0-bf15-4956-8e69-4bb760eb5643","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/be9dddc4d027d9023864ff9968b5af68.jpg?v=1785054880","url":"https:\/\/books-prime.com\/products\/the-smart-marketer-s-guide-to-the-senior-living-prospect-journey-how-to-keep-boomers-satisfied-every-step-of-the-way","provider":"Books Prime","version":"1.0","type":"link"}