{"product_id":"this-is-how-they-fool-us-how-companies-influence-our-buying-habits-and-what-we-can-do-about-it","title":"This Is How They Fool Us: How Companies Influence Our Buying Habits and What We Can Do About It","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cspan\u003eWho is really in charge of your consumer habits? Your choices? Your life? Marketing guru Galit Rov Zecler takes you behind the scenes of the marketing business to show you how to retake control of your money—and your choices.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEvery day, we are exposed to countless advertisements showcasing all the new products, brands, and \u003c\/span\u003e\u003cspan\u003ethings\u003c\/span\u003e\u003cspan\u003e we simply must buy to satisfy our needs. Companies try endlessly to convince us that their brands—and only their brands—can make us happier, stronger, eco-friendly, or just plain old better.\u003cbr\u003e\u003cbr\u003eSo, what makes us pick one brand over dozens of others? And how can we take control back so we don’t literally lose our minds the next time we go shopping for groceries?\u003cbr\u003e\u003cbr\u003eGalit Rov Zecler knows all about the tactics, tools, and mind games that brands and companies use to influence our behavior, having spent over twenty years working with international brands like Coca-Cola and JTI—until she decided to break ranks and give the power back to consumers.\u003cbr\u003e\u003cbr\u003eWith humor and sincerity backed by decades of research and a lifetime of experience, Zecler takes us behind the scenes of the advertising industry. In her groundbreaking book, she makes all her experience and savvy available to us, posing and answering industry-standard questions like:\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eHow do dopamine and endorphins make us buy excessively?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eWhy do most advertisers seem to develop a social agenda overnight?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eWhat colors make us want to buy more—and what is \u003c\/span\u003e\u003cspan\u003esensory marketing\u003c\/span\u003e\u003cspan\u003e?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eWhy do brands use stories to make us spend more money than we should?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eThis Is How They Fool Us\u003c\/span\u003e\u003cspan\u003e is a fascinating and accessible deep dive into the world of our consumer culture and a must-have guide to staying one step ahead of the marketing machine.\u003c\/span\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45912966627519,"sku":"c05fb1c0-dc93-4154-937f-704b2944b5bd","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/bbb48f9497a8a9ee29065dea93c57073.jpg?v=1785039670","url":"https:\/\/books-prime.com\/products\/this-is-how-they-fool-us-how-companies-influence-our-buying-habits-and-what-we-can-do-about-it","provider":"Books Prime","version":"1.0","type":"link"}