{"product_id":"win-the-story-win-the-sale-how-strategic-storytelling-elevates-persuades-and-drives-sales-1","title":"WIN THE STORY, WIN THE SALE: HOW STRATEGIC STORYTELLING ELEVATES, PERSUADES, AND DRIVES SALES","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cspan\u003eIF FACTS SOLD, THIS BOOK WOULDN’T NEED TO EXIST!\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eYou had the data.\u003cbr\u003eThe charts.\u003cbr\u003eThe deck with 47 slides and a promising ROI model.\u003cbr\u003eAnd the buyer still said, “This is… thorough.”\u003cbr\u003eThis book explains why.\u003cbr\u003ePeople don’t buy based on logic. They buy based on emotion—and then use logic to explain the decision to their boss, their team, or procurement.\u003cbr\u003eStorytelling isn’t about exaggeration or hype.\u003cbr\u003eIt’s about helping buyers see themselves winning—with you.\u003cbr\u003eInside, you’ll learn how to:\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eTell your company’s story without putting people to sleep\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eStop overexplaining and start connecting\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eTurn presentations into moments prospects remember\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eGive champions stories that survive internal meetings\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eMake clients the hero (instead of talking about yourself too much)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eUse the same stories to attract customers \u003c\/span\u003e\u003cspan\u003eand\u003c\/span\u003e\u003cspan\u003e great talent\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003eYou’ll also learn why:\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eSlides aren’t your real problem\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eMost deals don’t die on price\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003e“Let’s circle back next quarter” is rarely a good sign\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003eThis isn’t a book about being a performer.\u003cbr\u003eIt’s about being clear, human, and credible.\u003cbr\u003eBecause when people understand the story,\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003ebuying feels like the obvious next step!\u003c\/span\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45912886214847,"sku":"b864b20f-ee3e-4b15-be48-43be08de0d6c","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/d2d4f49dcefa76053b18c3525831f192.jpg?v=1785032714","url":"https:\/\/books-prime.com\/products\/win-the-story-win-the-sale-how-strategic-storytelling-elevates-persuades-and-drives-sales-1","provider":"Books Prime","version":"1.0","type":"link"}