{"product_id":"winning-complex-sales-win-executive-buy-in-engage-stakeholders-close-complex-deals-the-sellers-framework","title":"Winning Complex Sales: Win Executive Buy-In, Engage Stakeholders, \u0026 Close Complex Deals (The Seller's Framework)","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003ch4\u003e\u003cspan\u003eHave you ever felt confident about a large deal, only to watch it stall or disappear at the finish line? \u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eLarge, complex B2B enterprise sales involve multiple stakeholders, long decision cycles, and intense scrutiny—and sellers who rely on basic techniques quickly find themselves outmatched.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWinning Complex Sales\u003c\/span\u003e\u003cspan\u003e takes you inside the next chapter of Jason’s journey. After learning the fundamentals in book 1:\u003c\/span\u003e\u003cspan\u003e The Fundamentals of Selling\u003c\/span\u003e\u003cspan\u003e, he now steps into the world of enterprise sales, where high-stakes conversations, buying committees, procurement teams, and risk-focused executives determine whether deals move forward or stall.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThrough Jason’s fictional story—and the coaching that shapes his development—you’ll gain a front-row view of what it truly takes to win in complex B2B environments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll learn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eEngage executives with confidence and speak in terms of strategy, risk, and outcomes\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eLead advanced discovery that connects your solution to high-impact business results\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eBuild multi-threaded relationships across buying committees and stakeholder groups\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003ePartner effectively with procurement and navigate compliance, legal, and negotiation dynamics\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eProve ROI and execution strength through compelling, data-backed value cases\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eAlign diverse stakeholders into one unified business case and mutual action plan\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cp\u003e\u003cspan\u003eDrive momentum, protect deals from stalling, and guide buyers toward committed decisions\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eWhether you’re an experienced seller moving into complex or enterprise B2B sales, or a sales leader developing your team’s ability to win larger strategic opportunities, this book provides a clear, practical roadmap for closing high-value deals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of The Seller's Framework sales series.\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45914754777279,"sku":"fbf14033-0c51-4815-bf77-79facd072402","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/8e6e02559809d1b871dfe74ce046c3bb.jpg?v=1785061444","url":"https:\/\/books-prime.com\/products\/winning-complex-sales-win-executive-buy-in-engage-stakeholders-close-complex-deals-the-sellers-framework","provider":"Books Prime","version":"1.0","type":"link"}