{"product_id":"wired-to-say-yes-how-to-win-the-room-without-losing-your-soul","title":"Wired to Say Yes: How to win the Room without Losing Your Soul","description":"\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cspan\u003eYou have the best idea in the room. You have the data, the logic, and the track record. And you keep losing to people who are simply better at getting others to say yes. \u003c\/span\u003e\u003cspan\u003eWired to Say Yes\u003c\/span\u003e\u003cspan\u003e is the field manual for anyone who needs to persuade, influence, and lead — without manipulation, pressure tactics, or losing who you are in the process. Drawing on neuroscience, behavioral psychology, and 30 years of high-stakes real-world experience, C. A. (Tony) Scott reveals the invisible wiring behind every human decision — and shows you exactly how to work with it. Whether you are closing a deal, leading a team, or navigating a difficult conversation, this book gives you the framework, the language, and the confidence to win the room without losing your soul.\u003c\/span\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Books Prime","offers":[{"title":"Default Title","offer_id":45926003900607,"sku":"794cb6b1-50ce-4f2b-9cbb-3ddd98d4ac07","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/7550\/7647\/files\/536c1bf0b6354548dfd6ea95ecde7629.jpg?v=1785261849","url":"https:\/\/books-prime.com\/products\/wired-to-say-yes-how-to-win-the-room-without-losing-your-soul","provider":"Books Prime","version":"1.0","type":"link"}