Boat Boss: Dominate the docks with smart tech, better marketing, and winning systems.

Running a boat tour or rental business doesn’t have to mean endless phone calls, paperwork, or razor-thin margins. In Boat Boss, seasoned entrepreneur Greg Fisher, founder of TripShock and WaveRez, shares the proven systems, marketing strategies, and technology that help operators work less, earn more, and reclaim the lifestyle that drew them to the water in the first place.

Whether you're just starting out, or running a multi-location fleet, this book gives you a step-by-step blueprint for growth. Inside, you’ll learn how to:

• Choose the right booking software for your business size and stage

• Automate marketing and operations to save time and boost revenue

• Leverage integrations and personalization tools to upsell with ease

• Master dynamic pricing and data-driven scheduling

• Track the KPIs that actually move the needle

• Avoid common mistakes that cost operators money and customers

Packed with real-world stories from top operators, insights from industry leaders, and practical playbooks you can apply right away, Boat Boss is more than just advice, it’s a roadmap to running your business like a pro.

If you’re ready to stop spinning your wheels, outshine the competition, and build a business that gives you both profit and freedom, it’s time to become a Boat Boss.