Business Analytics with Power BI: From Data Modeling to AI Driven Decision Intelligence

In today's data driven world, organizations generate vast amounts of information every day. Yet data alone does not create value. The real advantage comes from transforming data into meaningful insights that support smarter and faster decisions.

Business Analytics with Power BI: From Data Modeling to AI Driven Decision Intelligence is a practical and accessible guide that teaches you how to convert raw data into powerful business intelligence using Microsoft Power BI.

Written for business professionals, students, and aspiring data analysts, this book provides a clear step by step journey through the modern analytics process. Starting with the fundamentals of business analytics, the book gradually guides you toward building interactive dashboards, developing robust data models, and applying advanced analytics techniques.

Using a realistic case study based on the Kay Retail Group, readers learn how analytics solutions are designed in real business environments. Each chapter combines conceptual understanding with hands on examples to help readers develop both technical skills and analytical thinking.

Inside the book you will learn how to:

• Understand the role of analytics in modern organizations
• Connect, clean, and transform data using Power BI
• Design efficient data models using star schema principles
• Create interactive reports and dashboards that support decision making
• Write powerful DAX formulas to perform advanced calculations
• Build KPIs and performance management dashboards
• Deploy and manage analytics solutions in Power BI Service
• Apply AI powered insights to enhance business decision intelligence

More than just a technical guide, this book connects analytics tools with real managerial decision making. It bridges the gap between data analysis and strategic business insight.

Whether you are a business professional, MBA student, data analyst, or manager, this book will help you develop the skills needed to turn data into actionable intelligence.

If you want to move beyond spreadsheets and start building modern analytics solutions, this book will show you how.