From David to Goliath: Coverage of Israel in the International Media
Sale price
$35.99
Regular price $43.99
Skip to product information
From David to Goliath: Coverage of Israel in the International Media
Sale price
$35.99
Regular price $43.99
Why is Israel so often singled out in global media coverage?
Why is it frequently portrayed as a disproportionate aggressor, while the Palestinians are framed primarily as victims?
In this bold and timely book, Professor Eli Avraham examines leading British and American media outlets to uncover the structural and institutional forces shaping global narratives about Israel. He reveals recurring patterns in coverage and challenges prevailing assumptions about fairness and accountability in Western journalism.
Moving beyond critique, the book analyzes both Palestinian and Israeli public relations strategies, explaining the weaknesses of Israeli public diplomacy and offering practical recommendations for reshaping the international conversation.
Essential reading for policymakers, students, advocates and anyone interested in how global narratives are formed — and how they can be changed.
--------------------------
"The book ‘From David to Goliath’ is an important contribution to the study of the relationships between media, the public and countries, especially in the context of Israel. It serves as an important source of knowledge for anyone involved in public relations, international advocacy, media relations and public policy, and can serve as a basis for scientific and practical discussion on the ways in which Israel should deal with the media campaign. It is likely that it will soon be integrated into the syllabi of courses dealing with these issues as a required book."
(Dr. Chen Kertcher, Media Frames, February 2026).
Why is it frequently portrayed as a disproportionate aggressor, while the Palestinians are framed primarily as victims?
In this bold and timely book, Professor Eli Avraham examines leading British and American media outlets to uncover the structural and institutional forces shaping global narratives about Israel. He reveals recurring patterns in coverage and challenges prevailing assumptions about fairness and accountability in Western journalism.
Moving beyond critique, the book analyzes both Palestinian and Israeli public relations strategies, explaining the weaknesses of Israeli public diplomacy and offering practical recommendations for reshaping the international conversation.
Essential reading for policymakers, students, advocates and anyone interested in how global narratives are formed — and how they can be changed.
--------------------------
"The book ‘From David to Goliath’ is an important contribution to the study of the relationships between media, the public and countries, especially in the context of Israel. It serves as an important source of knowledge for anyone involved in public relations, international advocacy, media relations and public policy, and can serve as a basis for scientific and practical discussion on the ways in which Israel should deal with the media campaign. It is likely that it will soon be integrated into the syllabi of courses dealing with these issues as a required book."
(Dr. Chen Kertcher, Media Frames, February 2026).