Sales for Scientists: Mastering the Art of Selling Yourself and Your Ideas to Get What You Want

Unleash your selling potential with "Sales for Scientists," a groundbreaking guide designed specifically for the STEM community. Penned by Jason Guss, Ph.D., a recognized scientist and tech entrepreneur, and Stuart Nixdorff, MBA, a seasoned tech executive and entrepreneur, this book is a treasure trove of sales wisdom, tailored to cater to technical founders, startups, and anyone in the STEM field looking to master the art of selling, business development, and entrepreneurship.

In a world where technical expertise is often not enough, "Sales for Scientists" bridges the gap, providing invaluable insights into the world of sales, often overlooked in STEM education. The authors, with their unique blend of scientific and sales expertise, have crafted a book that speaks directly to scientists, engineers, and technologists, translating sales concepts into a language that resonates with the scientific mind.

The book is structured into seven comprehensive chapters, each focusing on a key aspect of selling:

• A Primer on Communication: Understand the power of effective communication and learn how to leverage it in sales.
• Perspective - The Secret Skill to Selling Success: Discover how shifting your perspective can open doors to sales success.
• Credibility - The Technical Hammer: Learn how to use your technical expertise as a unique advantage in sales.
• Framing: Master the art of framing to control the narrative and guide your sales conversations.
• Creating Momentum & Urgency: Learn strategies to create a sense of urgency and keep your sales process moving forward.
• Presentations: Uncover the secrets to delivering compelling sales presentations that captivate your audience.
• Storytelling: Harness the power of storytelling to connect with your customers on a deeper level.

"Sales for Scientists" is more than just a book; it's a practical guide filled with real-world examples, personal anecdotes, and engaging exercises designed to help you apply what you learn. Whether you're an entrepreneur looking to pitch your scientific endeavor, a researcher aiming to make an impact, or a student preparing for the business world, this book is your shortcut to sales success.

Jason Guss, Ph.D. is a recognized scientist and tech entrepreneur who excels in multiple facets of the technology spectrum. A prolific speaker at over 30 conferences, he has a wealth of experience advising startups and leading product management at Fortune 25 companies. With seven peer-reviewed scientific publications and a successful AI software company to his name, Jason empowers scientists to transform communication and sales into empowering skills.

Stuart Nixdorff, MBA is a seasoned tech executive, entrepreneur, and partner to deep tech founders. With two decades of diverse experience across Mobile, Hardware, AI, and Semiconductor sectors, Stuart unlocks the full potential of tech founders' inventions. He shares industry insights and proven strategies to navigate the intricate landscape of sales and marketing for deep tech experts.

Their combined experience in the STEM field and the world of sales makes them uniquely qualified to guide others on the journey to sales success. Embark on your sales journey with "Sales for Scientists" and transform from a science expert to a sales pro. Because in the world of startups and STEM, selling is not just a skill, it's a survival tool. Buy 'Sales for Scientists' today to start your journey towards sales success.