The SMART Marketer’s Guide to the Senior Living Prospect Journey: How to Keep Boomers Satisfied Every Step of the Way

What does it really take to move today's senior living prospects from search to move-in? If you're still relying on the old-school marketing playbook, you're missing the mark, especially with Boomers.

In this follow-up to SMART(er) Marketing for Senior Living Communities, Deborah Howard and Andréa Catizone break down the senior living prospect journey into nine distinct stages and offer actionable strategies for each one.

Whether you're in sales, marketing, or operations, this book will help you connect with today's savvy Boomer prospects in a way that feels authentic, personalized, and effective.

You'll learn how to:

• Attract more qualified traffic to your site (and keep them engaged)

• Guide prospects from awareness to move-in with relevant, well-timed content

• Align marketing and sales efforts using MQL and SQL segmentation

• Delight residents post-move-in—and turn them into your biggest advocates

• Future-proof your marketing strategy with a prospect-centered approach