A TEE TIME FOR SELLING

A Tee Time for Selling is a powerful and practical guide that reveals the striking parallels between the game of golf and the art of sales. Drawing from decades of real-world experience, author Peter Athens shows how the same fundamentals that lead to success on the course discipline, preparation, focus, and consistency are the very principles that drive high performance in sales.

Through engaging analogies and actionable insights, this book breaks down the sales process into relatable, easy-to-understand concepts inspired by golf. From mastering your “pre-shot routine” with effective pre-call planning to maintaining alignment, asking the right questions, handling objections, and confidently closing deals, each chapter delivers practical tools that can be applied immediately.

Rather than promising quick fixes or shortcuts, Athens emphasizes steady improvement doing the “ordinary things extraordinarily well.” Readers will learn how to think strategically, adapt under pressure, build meaningful relationships, and continuously refine their approach to achieve lasting success.

Whether you are a seasoned sales professional, a business leader, or someone looking to sharpen your mindset and performance, A Tee Time for Selling offers timeless lessons that go far beyond the fairway.

Step onto the course of your career with intention, and discover how to sell smarter, perform better, and win more, one shot at a time.