Award-Winning Publicity: 8 Media Boosters to Magnify Your Story

Do You Want National Publicity For Your Brand, Business or Book?

Learn how to get Positive Press and Boost your Business Results

Any reader seeking marketing and media success will find this an all-inclusive resource. -BookLife Reviews

If you are a small business owner, CEO/Founder, CMO, thought leader, author, publicist, or curious mind who wants to learn how to get positive press, "Award-Winning Publicity" is your go-to guide.

To help you shine a spotlight on your brand, learn an 8-Step Publicity Process in 8 easy-to-read chapters featuring an award-winning campaign and many real-life examples to help you get top media coverage. Using these strategies and tactics, Kelly includes helpful tips based on securing coverage on the TODAY Show, CNN, BBC World News, NPR and Bloomberg Radio, and feature stories in People, Forbes, Fast Company and Psychology Today.

Based on 20+ years of marketing and PR experience booking thousands of interviews for clients, Goody PR Agency CEO/Founder and Author Liz H. Kelly uncovers how to get earned media (TV, print, radio and podcasts) that can increase your brand awareness, trust, and credibility more than any paid ad.

This how-to do public relations book features award-winning media examples from Kelly's National Publicity Campaign for American Paper Optics / Eclipse Glasses. The author's innovative approach resulted in 54 TV interviews in ONLY 8.5 months on all major media networks, and won 6 PR industry awards, including:

- Best Publicity Campaign, 2025 Marcom Awards, Platinum

- Best Public Relations Program, 2025 Marcom Awards, Platinum

- Best Media Relations Campaign, 2024 Bulldog PR Awards, Gold

Discover a Results-Driven Publicity Process in 3 Parts:

- PART 1: Build PR Success Strategy: Story Magic and Creative Campaign Boosters

- PART 2:Gain Positive Press Value: Media Outreach, Media Training and Media Relations Boosters

- PART 3:Magnify and Measure Wins: Digital Marketing, Book Marketing and Top Media Boosters

- PLUS – Bonus Content: Gain reporters and expert insights about what grabs their attention most.


Learn New PR Strategies to Uplift Your Brand using 8 Media Booster Chapters:

- STEP 1: Story Magic Booster – Develop a Wow Story that gets reporters to say YES!

- STEP 2: Creative Campaign Booster – Develop a PR Success Strategy to reach your target audience.

- STEP 3: Media Outreach Booster – Research and Pitch the Right Reporters at the Right Time.

- STEP 4: Media Training Booster – Be a Superstar Media Spokesperson who gets invited back.

- STEP 5: Media Relations Booster – Build Long-term Reporter Relationships.

- STEP 6: Digital Marketing Booster – Reach Millions through a Digital Strategy, Video and AI.

- STEP 7: Book Marketing Booster – Maximize Book Sales with Author Tips for Before, During and After Publication.

- STEP 8: Top Media Booster – Secure High-Impact Media and Measure Results.