CD VZ Grammy 2018 Nominees

Marketing:

• The campaign begins with a televised GRAMMYs"&"reg; Greatest Stories: A 60th Anniversary Special" airing on CBS on November 24th, 2017. On that date, fans can enter for a chance to win a trip for two to the 60th Annual GRAMMY Awards that airs on Sunday, January 28th, 2018 via to 2018GRAMMYALBUM.com or CBS.com/GRAMMYs.
• The album package includes an instant win game card that offers fans a chance to win a trip for two to the 2019 GRAMMY Awards.

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The release will be supported by an extensive advertising campaign:

• Outdoor: billboards in Times Square in NYC and on Sunset Blvd. in LA
• TV ad campaign, including network and cable
• Radio advertising
• Online advertising