HOW TO MAKE A FREE PRODUCT COMPANY: A step-by-step guide to launching and scaling free and negatively priced goods and services

From the creator of FreeWater, the world’s first free beverage company, comes the ultimate guide to building businesses where products aren’t just free—they can be negatively priced.

This book is a step-by-step manual that shows you exactly how to launch your own free product company. No theory, no fluff—just the same strategies used by FreeWater to distribute free products, land real advertisers, and prove that free products can change entire industries.

Inside you’ll discover:

• Free and negatively priced business models
• How to launch and scale free and better than free businesses
• The exact playbook you need to be successful in these new industries
• The future of negatively priced goods, and how you can lead it

Written in a clean, no-nonsense style, this book is designed for builders, hustlers, and entrepreneurs who want to break into new markets, challenge old systems, and make money while helping people at the same time.

If you’ve ever dreamed of creating something bold, disruptive, and world-changing, this book gives you the roadmap.