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The College NIL & Revenue Sharing Guide for Parents: What it Means for Your Athlete, and What Comes Next in College Sports
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College sports changed quickly. Parents were never given a roadmap.
NIL and revenue sharing have introduced new opportunities, new language, and new questions for families. Recruiting feels different. Conversations feel different. And many parents are trying to understand where they fit into a system that changed faster than anyone expected.
In The College NIL & Revenue Sharing Guide for Parents, former NCAA Conference Commissioner Tom Burnett provides a practical, calm guide to help families understand what is happening, what matters most, and how to support their student-athlete with confidence.
Inside you'll learn:
• What NIL and revenue sharing really mean
• How recruiting conversations are changing
• The financial realities parents should understand
• Common mistakes and red flags to recognize
• How to support your athlete without pressure
• Why development, fit, and education still matter most
Understanding creates calm. Calm creates better decisions.
NIL and revenue sharing have introduced new opportunities, new language, and new questions for families. Recruiting feels different. Conversations feel different. And many parents are trying to understand where they fit into a system that changed faster than anyone expected.
In The College NIL & Revenue Sharing Guide for Parents, former NCAA Conference Commissioner Tom Burnett provides a practical, calm guide to help families understand what is happening, what matters most, and how to support their student-athlete with confidence.
Inside you'll learn:
• What NIL and revenue sharing really mean
• How recruiting conversations are changing
• The financial realities parents should understand
• Common mistakes and red flags to recognize
• How to support your athlete without pressure
• Why development, fit, and education still matter most
Understanding creates calm. Calm creates better decisions.