The Smart Hospitality Playbook: Using AI to Build Pipeline & Close Faster

Whether you're a seasoned hospitality sales leader or just starting out, this playbook gives you the edge in a rapidly evolving marketplace. The Smart Hospitality Sales Playbook blends decades of industry expertise with cutting-edge AI strategies to help you prospect smarter, respond faster, and close more business—without burning out.

Inside, you’ll learn how to:

· Build a high-performing pipeline using AI tools like ChatGPT, Apollo, and Sales Navigator

· Write sales emails and RFP responses that get noticed—and get results

· Automate follow-ups, personalize outreach at scale, and manage your CRM with ease

· Leverage AI-powered reports, templates, and routines to stay ahead of the curve

· Focus your time on what matters most: building relationships that drive revenue

Written by hospitality sales expert Michele Marsee, this book isn’t theory—it’s actionable, real-world guidance for professionals who want to grow faster, work smarter, and lead confidently in the age of AI.

If you’ve ever wished for a sales coach who “gets it,” this playbook delivers.