The Theory and Practice of Profitable Alarm: A Complete Operational Guide to the Fear Business
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$23.99
Regular price $28.99
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The Theory and Practice of Profitable Alarm: A Complete Operational Guide to the Fear Business
Sale price
$23.99
Regular price $28.99
Every generation believes its great fear is the real one. Every generation is also, without quite noticing, funding an industry built on that belief. The panic industry has operated in this country for two hundred and forty years without a single down decade, in plain sight, because no one had bothered to write down how it works.
The Theory and Practice of Profitable Alarm is that book. It began as satire. Somewhere around the middle, it stopped being funny because the mechanisms kept turning out to be real and already in use. The result is a working manual for the panic industry, written with complete seriousness by someone who spent time in the California legislature watching the trade operate up close. It covers threat selection, institutional incorporation, the publishing arm, the consulting layer, the government co-sign, and why you must never ship the fix. It draws on 240 years of real operators, their methods, and their unforced errors.
It is the most honest book you will read about an industry that depends on everyone else's sincerity.
The Theory and Practice of Profitable Alarm is that book. It began as satire. Somewhere around the middle, it stopped being funny because the mechanisms kept turning out to be real and already in use. The result is a working manual for the panic industry, written with complete seriousness by someone who spent time in the California legislature watching the trade operate up close. It covers threat selection, institutional incorporation, the publishing arm, the consulting layer, the government co-sign, and why you must never ship the fix. It draws on 240 years of real operators, their methods, and their unforced errors.
It is the most honest book you will read about an industry that depends on everyone else's sincerity.