You Suck at Profit: (And It's Not Your Fault) (You Suck at Accounting)

You're busy. You're billing. So where the hell is the money?

You work harder than anyone you know. Your crews are out every day. The jobs keep coming. And yet — every time you check your bank account, you're wondering how a guy running a six-figure business can barely make payroll.

You're not bad at business. You were never taught the right thing.

This book fixes that.

You Suck at Profit is the no-nonsense, plain-English accounting guide written specifically for construction business owners who are great at building things and tired of being broke while doing it. No accounting degree required. No spreadsheet expertise needed. If you made it through third grade math, you have everything it takes to understand this book — and to start making real money.

Here's the truth nobody told you:

The government made accounting complicated. GAAP rules, balance sheets, profit and loss statements — they were designed for corporations and investors, not for you. Nobody taught you this stuff. Your accountant prepares your taxes once a year and tells you that you made a profit — while you stare at a bank account that says otherwise.

That disconnect isn't a mystery. It's a process problem. And process problems have solutions.

Inside this book, you'll discover:

• The single number that determines whether your construction business lives or dies — and how to control it completely
• Why "cash is king" is dead wrong, and what the real king actually is
• The M&M Method: a color-coded system so simple that if you can sort candy, you can understand your financials
• How to separate every dollar you earn into three categories — and why that changes everything
• The difference between what goes "On the Truck" to the job and what lives "In the Hill" — and why confusing the two is quietly killing your profit
• Why Dave Ramsey's advice is right for your employees and dangerously wrong for you as a business owner
• Five mindsets that will permanently change how you price your work — and why raising your prices is not only justified, it's your obligation
• How to build an estimate that accounts for every cost, tells you your profit before you submit it, and ends the 3 a.m. panic about whether you're going to lose money on that big job
• The exact process for turning your Profit and Loss into a decision-making tool you actually use
• Why the most dangerous person in your business might be the person doing your books right now
• What "1% improvements" actually look like in a construction business — and how to start making them this week

This isn't a theory book. This is your playbook.

The author has been where you are. He built a landscape construction company, worked himself to the bone, and still went bankrupt in 2008 — not because he was bad at the work, but because nobody taught him the financial side. What followed was his personal "moon shot" — an MBA, four years as an auditor, and over a decade of working inside construction businesses to develop a system that actually works for the guy swinging the hammer, not the guy in the corner office.

Everything in these pages was built from the inside out — filtered through the experience of a construction business owner first, and an accountant second. The result is a framework so simple it uses candy to explain your Profit and Loss, and so powerful it can tell you your breakeven revenue, your hiring capacity, and your equipment budget from three numbers on a single page.

Stop guessing. Stop stressing. Stop wondering where the money went.

The construction business is one of the hardest ways to make a living in America. You deserve to actually make a living doing it.

It ain't magic. It's a process. And it starts right here.

→ Scroll up and grab your copy today.